Blogs / Articles

Let's rewind to the early 2000s, where the world of research was a thrilling adventure. Picture this: researchers armed with survey forms, navigating the nooks and crannies of local neighborhoods, accompanied by colleagues who felt more like comrades than coworkers. They'd approach folks, chatting over cups of tea, collecting precious data with the classic Reynolds pen. Then came the next stage, transferring this treasure trove of information onto sluggish floppy disks, a painstaking ord...

Background/Challenge A technology firm was preparing to launch a new smartphone model in a highly competitive market (for the lower income group). They designed a wide range of features, including camera quality, battery life, screen size, processing power, design aesthetics, and more. However, they were unsure about which features were most important to their potential customers. Solution After conducting the Max Diff Analysis, the firm obtained a clear understanding of feature prefer...

Background/Challenge A leading kids’ apparel brand wanted to understand the decision-making journey customers go on to choose apparels for kids under five, and explore what an optimal in-store experience looks like.  Solution A three-step approach: Pre-store deep dive, exploring current attitudes and behaviours, drivers and barriers to brand purchase. The shopping was primarily done by moms, with majority of them having kids with them to ensure proper fit and how the apparel...

Working with a leading chocolate confectionery manufacturer to test free gift ideas during vacations Background/Challenge The chocolate confectionery manufacturer wanted to explore which gift ideas would resonate most with children, especially during vacations time. They were toying with different gift options that could also include the sustainability element Solution We tested four ideas in a sequential monadic way, appraising each on set KPIs (e.g., appeal, relevance, uniqueness,...

Working with a renowned beauty brand to build brand strategy against a popular rival Background/Challenge Leading beauty brand wanted to understand why consumers were actively switching to a specific competitor product over its own brand in the US. For the last couple of years, their own product had been witnessing dwindling sales. They were struggling to understand the reasons behind the decline in their sales. Detailed and direct feedback from consumers was required to understand how to...

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Infrared contacts lenses are providing poker players with a substantial edge by allowing them to see through cards. These advanced lenses offer critical insights that can significantly enhance gameplay. This article explores the benefits of using infrared contacts lenses and offers tips on selecting the best ones. What Are Infrared Contacts Lenses? Infrared contacts lenses are designed to detect infrared light, revealing hidden markings on playing cards. These markings, known as infra...

In the world of competitive card games, infrared marked playing cards have emerged as a sophisticated tool for those looking to gain an unseen advantage. This article explores the technology behind these cards, their use in card games, and the implications of their use. What are Infrared Marked Playing Cards? Infrared marked playing cards are specially designed cards that have been subtly altered with marks that are invisible to the naked eye. These marks can only be seen through spec...

In the world of poker, strategy and skill are key. But in the digital age, a new tool has emerged that is changing the game: the phone poker analyzer. This innovative device can provide players with valuable insights to improve their game. The Phone Poker Analyzer: A Game Changer The phone poker analyzer is a powerful tool that provides real-time analysis of poker games. It uses advanced algorithms to calculate the odds of different hands, helping players make informed decisions abou...

In the world of poker, having the right tools can make all the difference. One such tool that is gaining popularity among poker enthusiasts is the Omaha Poker Hand Calculator. This innovative software allows players to calculate the odds of their hands in Omaha, providing valuable insights that can lead to improved strategies and better results. The Power of an Omaha Poker Hand Calculator An Omaha Poker Hand Calculator is a powerful tool for any poker player. It allows you to input y...