Category: Case Studies

Background/Challenge A technology firm was preparing to launch a new smartphone model in a highly competitive market (for the lower income group). They designed a wide range of features, including camera quality, battery life, screen size, processing power, design aesthetics, and more. However, they were unsure about which features were most important to their potential… Continue reading Quantitave Analysis – Max Diff Approach

Background/Challenge A leading kids’ apparel brand wanted to understand the decision-making journey customers go on to choose apparels for kids under five, and explore what an optimal in-store experience looks like.  Solution A three-step approach: Impact The brand integrated the findings in their action plan and quickly implemented the in-store changes immediately, helping drive sales… Continue reading Evaluating Shopper Experience (Pre Store, In Store, Post Store)

Working with a leading chocolate confectionery manufacturer to test free gift ideas during vacations Background/Challenge The chocolate confectionery manufacturer wanted to explore which gift ideas would resonate most with children, especially during vacations time. They were toying with different gift options that could also include the sustainability element Solution We tested four ideas in a… Continue reading Creative Concept Testing

Working with a renowned beauty brand to build brand strategy against a popular rival Background/Challenge Leading beauty brand wanted to understand why consumers were actively switching to a specific competitor product over its own brand in the US. For the last couple of years, their own product had been witnessing dwindling sales. They were struggling… Continue reading Competitor Analysis

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