Case Studies

Background/Challenge A technology firm was preparing to launch a new smartphone model in a highly competitive market (for the lower income group). They designed a wide range of features, including camera quality, battery life, screen size, processing power, design aesthetics, and more. However, they were unsure about which features were most important to their potential customers. Solution After conducting the Max Diff Analysis, the firm obtained a clear understanding of feature prefer...

Background/Challenge A leading kids’ apparel brand wanted to understand the decision-making journey customers go on to choose apparels for kids under five, and explore what an optimal in-store experience looks like.  Solution A three-step approach: Pre-store deep dive, exploring current attitudes and behaviours, drivers and barriers to brand purchase. The shopping was primarily done by moms, with majority of them having kids with them to ensure proper fit and how the apparel...

Working with a leading chocolate confectionery manufacturer to test free gift ideas during vacations Background/Challenge The chocolate confectionery manufacturer wanted to explore which gift ideas would resonate most with children, especially during vacations time. They were toying with different gift options that could also include the sustainability element Solution We tested four ideas in a sequential monadic way, appraising each on set KPIs (e.g., appeal, relevance, uniqueness,...

Working with a renowned beauty brand to build brand strategy against a popular rival Background/Challenge Leading beauty brand wanted to understand why consumers were actively switching to a specific competitor product over its own brand in the US. For the last couple of years, their own product had been witnessing dwindling sales. They were struggling to understand the reasons behind the decline in their sales. Detailed and direct feedback from consumers was required to understand how to...

Check out our portfolio to see examples of our successful branding and marketing campaigns. From small businesses to large corporations, our team has the experience and expertise ...