Gather In-Depth Understanding
of your Business Ecosystem
Through Rich & Actionable
Qualitative & Quantitative Insights
To Create a Sustainable & Profitable Growth Road Map For Your Business
Our Solutions & Offerings
Business & Consumer Research
Helping Brands Break Through the Clutter
- Identifying white spaces in the market (new product development)
- Identifying gaps in on the ground execution
- Brand Positioning & Mapping
- Brand Health Survey
- Competitive Benchmarking
Business Planning & Growth Advisory
Facilitating Strategic Decision-Making
- Scenario Development, Business Planning & Forecasting
- Preparing long term blueprint
- Identifying Resource requirements
- Process Design & Mapping (RACI Matrix)
- Project Management Services
India Entry Advisory
Demystifying Business in India
- Opportunity Identification & Business Planning
- India Entry Strategy
- Company incorporation & regulatory compliances
- Senior Executive Search
- Expansion & Growth Advisory
- Performance Improvement Services
How we do it
“ We partner with you at different stages of your Business Needs ”
AI Driven Content Services
- Blogs and Articles
- Transcription
- Video Subtitling
- Translation & Localization
Quantitative Research
- Customized Research Design
- Data Collection
- Interpretation and Insights
- Developing Pricing Models
- Reporting
Qualitative Research
- Questionnaire Design and Creation of Interview Guides
- Survey Administration
- Recruitment and Moderation of Focus Groups
- Information Analysis & Insights
Analysis & Reporting Services
- Industry and Sector Reports
- Business and Financial modelling
- Brand Reports
- Thematic White Papers
Business Advisory Services
- Business and Financial Planning
- Program Management & Strategy Office
- Organic Growth Advisory
- M&A Support
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Markets Served
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Clients
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Years in Business
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Projects Delivered
Case Studies
Quantitave Analysis - Max Diff Approach
Background/Challenge A technology firm was preparing to launch a new smartphone model in a highly competitive market (for the lower income group). They designed a wide range of features, including...
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Evaluating Shopper Experience (Pre Store, In Store, Post Store)
Background/Challenge A leading kids’ apparel brand wanted to understand the decision-making journey customers go on to choose apparels for kids under five, and explore what an optimal in-store e...
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Creative Concept Testing
Working with a leading chocolate confectionery manufacturer to test free gift ideas during vacations Background/Challenge The chocolate confectionery manufacturer wanted to explore which gift i...
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Competitor Analysis
Working with a renowned beauty brand to build brand strategy against a popular rival Background/Challenge Leading beauty brand wanted to understand why consumers were actively switching to a sp...
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Improve your Customer Service
Check out our portfolio to see examples of our successful branding and marketing campaigns. From small businesses to large corporations, our team has the experience and expertise ...
Read MoreBlogs & Articles
A Responsible Approach to Technology: Balancing the Future of Innovation
Technology is evolving at a lightning pace, offering countless opportunities and reshaping the way we live. However, these advancements also bring important ethical, environmental, and social challeng...
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How Technology is Shaping Smart Cities: The Future of Urban Living
As urbanization continues to rise globally, cities are embracing smart city technologies to become more sustainable, efficient, and livable. Through innovative tech solutions, smart cities aim to impr...
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Data to Decisions: How Technology is Shaping Consumer Behaviour Research
We live in an era where technology is changing everything – including how businesses understand their customers. Gone are the days of relying solely on focus groups and old-fashioned surveys. Today,...
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The AI Revolution: Transforming Jobs, Industries, and Your Life
AI, or Artificial Intelligence, is the brainpower of machines, making them smarter, faster, and more intuitive. It powers everything from your voice assistant to self-driving cars, allowing devices to...
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Technology Through Time: How Each Industrial Revolution Reshaped the World
The Industrial Revolution is one of the most transformative periods in human history, reshaping industries and society at large. From mechanization to the digital age, technological innovations have n...
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2025 and Beyond: Navigating the Future of Startups and Emerging Trends Globally
The startup ecosystem is one of the most dynamic parts of the global economy, constantly evolving to meet the challenges and opportunities that come with technological advancements, changing consumer ...
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Key Challenges Faced by Startups in India and How They Impact Growth
Starting a business in India is full of potential, but it’s not without its challenges. The Indian startup ecosystem is expanding rapidly, yet entrepreneurs often face significant hurdles that can i...
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Breaking Boundaries: The Surge of Tech Startup
In recent years, the landscape of business and innovation has undergone a dramatic transformation. Tech startups, which once operated in the shadow of industry giants, have now emerged as dominant pla...
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How India’s Evolving Startup Ecosystem is Shaping the Future of Innovation
India has swiftly emerged as one of the world’s most vibrant startup ecosystems, currently holding the position of the third-largest globally. With a projected annual growth rate of 12-15%, India’...
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The Startup Ecosystem: Nurturing Innovation and Growth
Imagine a place buzzing with fresh ideas, where small teams with big dreams are crafting groundbreaking solutions to change the world. That’s the essence of a startup—a newly created company drive...
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The Role of Foreign Direct Investment (FDI) in India’s Economic Future
Foreign Direct Investment (FDI) refers to investments made by an individual or company from another country into the Indian economy. This investment is typically directed towards unlisted Indian compa...
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Inflation in India: The Role of RBI in Keeping Economic Stability
The RBI (Reserve Bank of India) holds significant influence over various aspects of the country’s economy and financial system. Its primary responsibility is ensuring both macroeconomic and fina...
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The Impact of Global Geopolitical Risks on India’s Economy: A Closer Look at Current Challenges
In today’s globalized world, geopolitical risks are increasingly shaping the economic landscape of nations. For a growing economy like India, these risks have far-reaching implications, influencing ...
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India's Economic Growth in 2025: Navigating Global Risks and Domestic Opportunities
India hopes to become a developed economy by its centenary of independence in 2047 and maintains a positive outlook for 2025. India’s economic growth in 2025 is projected to be robust, with esti...
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How Will India's Digital Economy Influence Its Growth Amid Global Uncertainties
India’s fast-paced digital transformation and its young demographic place the country in a strong position for sustained economic growth. While facing macroeconomic challenges such as capital ou...
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Rewriting Research: A Journey from Pen and Paper to AI-Powered Insights
Let’s rewind to the early 2000s, where the world of research was a thrilling adventure. Picture this: researchers armed with survey forms, navigating the nooks and crannies of local neighborhoo...
Read MoreOur Clients
We’re proud to have worked with a diverse range of clients, from small
startups to global corporations. Our clients trust us to help them grow their brands and achieve their business goals.
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