Industry Updates

Rewriting Research: A Journey from Pen and Paper to AI-Powered Insights

  • October 3, 2023

Let's rewind to the early 2000s, where the world of research was a thrilling adventure. Picture this: researchers armed with survey forms, navigating the nooks and crannies of local neighborhoods, accompanied by colleagues who felt more like comrades than coworkers. They'd approach folks, chatting over cups of tea, collecting precious data with the classic Reynolds pen. Then came the next stage, transferring this treasure trove of information onto sluggish floppy disks, a painstaking ord...

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