Let’s rewind to the early 2000s, where the world of research was a thrilling adventure. Picture this: researchers armed with survey forms, navigating the nooks and crannies of local neighborhoods, accompanied by colleagues who felt more like comrades than coworkers. They’d approach folks, chatting over cups of tea, collecting precious data with the classic Reynolds… Continue reading Rewriting Research: A Journey from Pen and Paper to AI-Powered Insights
Author: cogbiz
Quantitave Analysis – Max Diff Approach
Background/Challenge A technology firm was preparing to launch a new smartphone model in a highly competitive market (for the lower income group). They designed a wide range of features, including camera quality, battery life, screen size, processing power, design aesthetics, and more. However, they were unsure about which features were most important to their potential… Continue reading Quantitave Analysis – Max Diff Approach
Evaluating Shopper Experience (Pre Store, In Store, Post Store)
Background/Challenge A leading kids’ apparel brand wanted to understand the decision-making journey customers go on to choose apparels for kids under five, and explore what an optimal in-store experience looks like. Solution A three-step approach: Impact The brand integrated the findings in their action plan and quickly implemented the in-store changes immediately, helping drive sales… Continue reading Evaluating Shopper Experience (Pre Store, In Store, Post Store)
Creative Concept Testing
Working with a leading chocolate confectionery manufacturer to test free gift ideas during vacations Background/Challenge The chocolate confectionery manufacturer wanted to explore which gift ideas would resonate most with children, especially during vacations time. They were toying with different gift options that could also include the sustainability element Solution We tested four ideas in a… Continue reading Creative Concept Testing
Competitor Analysis
Working with a renowned beauty brand to build brand strategy against a popular rival Background/Challenge Leading beauty brand wanted to understand why consumers were actively switching to a specific competitor product over its own brand in the US. For the last couple of years, their own product had been witnessing dwindling sales. They were struggling… Continue reading Competitor Analysis
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Gain the Upper Hand with Infrared Contacts Lenses
Infrared contacts lenses are providing poker players with a substantial edge by allowing them to see through cards. These advanced lenses offer critical insights that can significantly enhance gameplay. This article explores the benefits of using infrared contacts lenses and offers tips on selecting the best ones. What Are Infrared Contacts Lenses? Infrared contacts lenses… Continue reading Gain the Upper Hand with Infrared Contacts Lenses
The Secret Edge: Infrared Marked Playing Cards
In the world of competitive card games, infrared marked playing cards have emerged as a sophisticated tool for those looking to gain an unseen advantage. This article explores the technology behind these cards, their use in card games, and the implications of their use. What are Infrared Marked Playing Cards? Infrared marked playing cards are… Continue reading The Secret Edge: Infrared Marked Playing Cards
Mastering the Game with a Phone Poker Analyzer
In the world of poker, strategy and skill are key. But in the digital age, a new tool has emerged that is changing the game: the phone poker analyzer. This innovative device can provide players with valuable insights to improve their game. The Phone Poker Analyzer: A Game Changer The phone poker analyzer is a powerful… Continue reading Mastering the Game with a Phone Poker Analyzer
Enhancing Your Game with an Omaha Poker Hand Calculator
In the world of poker, having the right tools can make all the difference. One such tool that is gaining popularity among poker enthusiasts is the Omaha Poker Hand Calculator. This innovative software allows players to calculate the odds of their hands in Omaha, providing valuable insights that can lead to improved strategies and better results.… Continue reading Enhancing Your Game with an Omaha Poker Hand Calculator