Author: cogbiz

The Indian stock market has seen its share of highs and lows—spectacular bull runs, jaw-dropping crashes, groundbreaking reforms, and headline-making scams. Each of these events has shaped how the market functions today and influenced how investors behave. To truly understand the present, it helps to look back at the defining moments that brought us here.… Continue reading Milestones and Market Crashes: A Timeline of the Indian Stock Market

The Indian stock market today is fast-paced, digital, and more accessible than ever. With just a smartphone and an internet connection, you can buy or sell shares in seconds. But it wasn’t always this easy. The journey from noisy trading floors to smooth mobile apps is a fascinating story of transformation—one that reflects not just… Continue reading From Trading Rings to Trading Apps: The Evolution of India’s Stock Market

The Indian stock market isn’t just for economists or full-time traders—it’s for anyone curious about how money grows and how the economy really works. Whether you are a student, a salaried professional, or someone planning for retirement, understanding the basics of the stock market can empower you to take control of your financial future. With… Continue reading Understanding the Indian Stock Market: A Beginner’s Gateway

We’ve all shared feedback, whether it is through surveys, reviews, or social media posts, hoping companies will listen. But how often do we actually see meaningful changes based on that feedback? Well, AI is making that possible by not only gathering consumer feedback but also analysing and acting on it faster and more intelligently than… Continue reading AI and the Future of Consumer Feedback: Faster, Smarter, Better

AI is no longer just a buzzword — it is reshaping how businesses connect with customers. Imagine getting a shopping recommendation that feels so spot-on, it is like the brand knows you better than you know yourself. That is the power of AI! By harnessing massive amounts of data, businesses can create super-personalized experiences that… Continue reading AI and the Future of Personalized Marketing: What You Need to Know

Imagine trying to understand what your customers want without asking them directly. Sounds impossible, right? Well, that’s exactly what businesses have been trying to do for years—until now. Thanks to Artificial Intelligence (AI), companies can decode consumer behaviour faster, smarter, and more accurately than ever before. AI isn’t just a buzzword anymore; it’s the secret… Continue reading The Future of Consumer Behaviour: How AI is Changing the Game

Ever felt that a product you use is almost perfect, but there’s just that one little thing missing? Or maybe you’ve found a product that should work for you, but something about it doesn’t quite fit your needs? These are what we call unmet needs—the small gaps in product categories that businesses are eager to… Continue reading Discovering Unmet Consumer Needs with Cutting-Edge Technology: A New Era of Product Innovation

Imagine if you could instantly know exactly what your customers want—before they even say a word. Sounds like a superpower, right? Well, thanks to AI, it’s not so far-fetched anymore. AI is transforming market segmentation, taking it beyond basic demographics to a level of precision that allows businesses to truly understand their customers and target… Continue reading How AI is Supercharging Market Segmentation for Smarter Marketing

Understanding how customers feel is more important than ever, and AI is stepping up to help businesses do just that. Sentiment analysis, powered by artificial intelligence (AI), allows brands to quickly and accurately gauge how customers feel about their products, services, or even marketing campaigns. With the vast amounts of data businesses have access to—think… Continue reading Customer Sentiment Analysis in the Age of AI

In today’s fast-paced world, consumers are more demanding than ever. They want products and services that are tailored to their unique preferences, and they expect companies to know exactly what they want—even before they do! For businesses to stay ahead of the curve and keep their customers loyal, understanding and anticipating these needs is key.… Continue reading How AI Is Shaping the Next Generation of Consumer Insights