Overview
There are more than half a million (500,000) D2C brands globally and consumers interact with them in different ways in their day-to-day lives. This number is ever evolving as every year brands keep churning.
How many of these brands do consumers
RECALL & REMEMBER!
COME BACK TO AGAIN & AGAIN
AND RECOMMEND TO OTHERS
Probably 10, 20 or may be 30 at most. That’s less than 0.01%
If you are a D2C brand, you need to break through this clutter and ensure you occupy consumer’s mind space (as that’s what translates into revenue) and last for long enough.
You don’t become a Top 10 or a Top 50 brand overnight and once you reach there, it takes all the more effort to keep your spot!
But how does one do that – by getting inside Consumer’s mind and giving them what they need!
Our Business and Consumer Research practice is built around providing you with all the answers that you seek….be it building a new brand from scratch or growing your existing brand or arresting the brand decline and fixing execution issues.
Our Business and Consumer Research practice helps your brand stand out and position it firmly in consumer’s mind.
Building a New Brand
- Identifying white spaces in the market
- Assessing consumers’ unfulfilled needs in a product category
- Co-creating a new product along with consumers
- Testing a product concept/ idea / claim
- Testing product packs
- Pre-launch product test with consumers
- Deciding product pricing (evaluating price sensitivity and willingness to pay)
- Go-to-market strategy
Growing an Existing Brand
- Assessing product differentiation and benefits
- Competitive benchmarking
- Revisiting brand positioning
- Brand Health surveys
Arresting Brand Decline (fixing execution gaps)
- Identifying execution gaps through mystery shopping
- Capturing consumer feedback – consumer satisfaction surveys